Printing Stickers. Some case studies
Here are several case studies on the use of adhesive labels...
Let's assume you're the marketing director for a well-known insurance company. Among the many products you manage for printing are: notebooks containing the specifications of different types of insurance; letters; advertising leaflets ; posters; and, of course, labels displaying the travel assistance number (in case of automobile insurance) or the home assistance number (in case of home insurance). Who among us has never had to call travel assistance in the event of a car breakdown? If we need a tow, the first thing we do is to look up our car papers for some kind of form showing the road assistance number... the most usual is either a card or a sticker, which we can even attach to some glass in our vehicle.
Now let's assume that you are responsible for a well-known company that produces and commercializes light bulbs and electrical cables. Your product range is very wide, and each of your products is distributed in the appropriate packaging. How do you know which product is contained in each of the hundreds of boxes in your warehouse? As you are a farsighted person, you have printed on adhesive paper each and every one of your products. Specifically, each sticker includes the product image, its description and some basic data. Well, when packaging each product on your production line, you simply stick an adhesive label of that particular product onto the box containing it. In this way, everyone can easily identify what cable or light bulb is in each box.
Let's suppose that you are the head of a company specializing in the import of organic products. Since these products are purchased in their country of origin, the labels of all these products are written in the language corresponding to that country. And we know that all products offered for sale in english-speaking countries must be labelled in english. It will therefore be necessary to have stickers of the same size as the original labels, keeping the same design, but in english. Then, simply stick them to each product, covering the original label.
You have a boiler repair and sales company. The operators who move to the client's homes to repair their boilers carry stickers showing the company name and contact number, prominent and clearly visible. In this way, once the repair has been carried out, the operator attaches a sticker to the boiler. This is a very effective method of advertising, as the client quickly knows who to call to in the event of a new fault.
Publishers of children's books and notebooks can also greatly benefit from stickers. Let's suppose you are editor of full-colour notebooks aimed at the smallest family members... you edit a notebook on different natural ecosystems; on each double page, you approach a different ecosystem: the jungle, the savannah, the steppes, the Siberian forests, the polar zones... On each double page you have designed a full-colour landscape representative of each ecosystem. In these pages, you have included some blank boxes. At the same time, you have printed adhesive stickers, as many different models as there are blank boxes in your notebook, so children may attach the stickers to the corresponding box.