Technical considerations when printing calendars
The base is the desk calendar's support. To this end, 3 creases are made to fold it and allow it to stand on the table.
The base is made up of 3 elements: the front, which is still covered by the group of inner sheets after the calendar comes out of the printshop; the back, which is the part opposite the front, and which is visible when the calendar has not yet been used; and the base itself, which will be in contact with the table surface.
Is it useful to print the base? According to our experience, the most common is not to print it . As soon as you start using the calendar, both the base front and back will be no longer visible. However, you can print on it some solid color background (black or dark blue, for example), to bring a little distinction to your desktop calendars.
When designing desk calendars, care must be taken that the height of the inner pages is at least 5 mm shorter than the base front-back whole, in order to prevent these pages from rubbing against the table. We can also design the calendar in such a way that the difference in height between the inner sheets and the base front-back whole is even wider (20 mm, for example). In this case, you can print your logo and company addresses on the base, which will always be visible .
Regarding the design of the calendar pages, it is essential to bear in mind that the holes in the binding will pierce the top of the sheets. It is necessary to keep free an area of about 10 mm. wide for such holes, in which we should not place useful information (texts, logos ...).
When making desktop calendars, it is important the design to be "friendly". The useful life of a desktop calendar extends over a whole year, during this period it is visible to the user. This is why not only an attractive design, but above all a good readability of the days of the year is highly appreciated.