Flyers

Whatever your need for printing flyers , find out for yourself the excellent price/quality ratio we offer you in our online shop. For long and medium runs we have four Heidelberg offset presses in 50 x 70 format (one with 10 printing units and two with 4 printing units). In the case of short runs, we have two digital printing machines, a KODAK Nexpress 2700 and an HP Indigo 7800.

Flyer printing is an excellent decision when it comes to giving a boost to promote an event, a store, professional services... combining flyer printing with proper distribution will allow you to meet your promotional objectives. The possibilities of promotional flyers are really unlimited.

At Cevagraf we offer you the possibility of printing flyers black and white or colour, and on the most suitable papers for flyer printing: glossy coated and semi-matt coated.

Printing flyers is an excellent advertising decision. It is a simple and direct way to reach our audience with our products or services. Keep in mind that printing flyers is not something unnecessary, its purpose is to meet the different human needs; needs which we can not (or do not want) to live without.

Flyers have a number of advantages as an advertising tool. Let's see them:

They're easy to make.

Designing a flyer is not a particularly complex task, and does not require highly specialized technical knowledge. These days there are many tutorials on the web that show how to design a flyer or an advertising brochure using a variety of layout programs. Another option within everyone's reach is the use of pre-built templates, some of them free of charge, which will provide us with a basis on which we can then apply the design. On the other hand, printing flyers and folded brochures is nowadays a very fast process, since you don't have to take into account the binding process.

They are cheaper than other printed materials.

As we said in the previous paragraph, as they do not take (generally) a lot of added processes, the cost is usually fairly moderate. Flyer production processes are: printing, cutting and delivery (only if sent to the customer's premises).

They are multipurpose.

In fact, the same brochure can be used at the Trade Fair to which the company is going to in October, can be included in a Christmas mailing in December, can be handed out in an outdoor advertising campaign, or included in a mail campaign and, of course, from the moment it was printed we left a few copies in the entrance hall of our company's facilities. There is no advertising material as flexible and versatile as folded brochures and flyers.

They are effective.

The cost/benefit ratio is extremely high, as the impact they produce is stronger than other forms of advertising. The keys are that the information contained in the flyer be meaningful to the people who will receive it, and both the information and that the distribution can be controlled by the company who made the flyer.

Usually, printing is made on coated papers, given that on these types of paper color is generally more vivid than on offset papers. Although there is no fixed rule on this matter (as always, everything depends on the budget and the goal), the most common is to print flyers on glossy or semi-matt coated paper, and on paper stock ranging from 90 gsm. to 350 gsm. The same specifications apply to folded brochures, with the exception of high grammages, where it may be necessary to crease the paper so that it is perfectly folded.

Until now, the printing of any product, whether it was in short runs or a long runs, required the duplication of a content identical to all the recipients. Variable Data Printing (VDP) allows to customize each flyer, so that each recipient will get a brochure with his name or with some specific information... as if the issuer of the brochure already had some knowledge about the recipient... in this way, each copy of our print run is unique, personalized... with the number of fields or variables we want.

Let's give an example. Let's suppose that your car dealer wants to send a flyer reminding a segment of their customers that in the current month they have to pass a regular maintenance check. This company carries out this marketing action every month: they have their clients classified in such a way that they know in which of the 12 months of the year each one of them has to undergo the revision. Variable Data printing is your best ally in such a case. The dealer commissions his trusted online printer to print, every month, several hundred copies of a flyer reminding the need to pass the maintenance review, but each copy will be customized with the following 3 fields: Name of the owner. Model of the vehicle. Registration number of the car. Can you imagine your reaction after you receive this form with these 3 personal details? What is your perception in this regard? That the company that sent you the information, as well as being both reliable and formal, is offering you a personalised attention; that thinks of you as a client. Something worth appreciating in a society as massified as ours.

Well, you can print personalised flyers in our online shop. It's extraordinarily simple: all you have to do is select "Variable data. No. variables" and then select the desired no. of variables from the available options in the drop-down menu.

Printing flyers in our online shop provides you with the option to make rounded corners. Until now, in order to achieve this effect we had to turn to the costly processes of making a die and die-cutting the flyers

We offer you a much cheaper solution.

Printing flyers with rounded corners is a differentiating feature for its originality, and also allows an easier handling of the flyers.

Our experience as an online printers, based on over 30 years in the printing business, allows us to stress the advantages of printing flyers. Among them, we emphasize:

Visibility.

The users always view the brochures , even if they keep them only for a short time. The simple fact of picking them up from the mailbox (for example, in the case of a mail campaign) and bringing them home, makes the recipient to pay attention at them and identify which is the product or service being advertised. But in the case of e-mail advertising, the recipient can very easily delete the message without even opening it, considering that it is an unwanted message or for fear that it may contain a virus. It can also happen that the e-mail program considers it as SPAM...

Usability.

Indeed, the user can keep them, can make notes on them, can keep them in the bag or in the pocket, can share it with a friend... etc.

We don't always receive flyers at home.

On many occasions, they are available to the general public in the stores themselves, as a support for the products or services on sale. This form of advertising at the point of sale is also very effective. Let's take an example. Suppose we go to our trusted organic and natural (Bio) products shop. As regular customers, we already know in general terms the products that they sell and the ones we may be most interested in; it is known that Bio products help us to improve our health while contributing to respect the environment. Well, during our visit we discover at the counter some examples of flyers, some about the benefits of eating carrots, others display a collection of fair trade products, others, finally, talk about that natural syrup so good for our defenses. Without any doubt our attention will be focused on them... and next we will visit the shelves where these products are found, in order to consider their purchasing.

We only think of a restricted scope of products or services that we need on a daily basis. The purpose of flyers is to call our attention, to inform us; in a nutshell, to put at our fingertips those products or services that we don't know, or that for some reason we simply haven't considered yet.