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Hardcover catalogues.

The essential element of your Marketing Strategy.

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Make an impact with a memorable catalogue

hardcover, hardcover catalogues, hardcover catalogue printing

Include printed catalogues into your marketing mix

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Print custom Hardcover Catalogues

custom Hardcover Catalogues

Saddle-stitched catalogues are perfect for presenting your company, but they are also a cheaper way of binding your catalogue with no loss of quality. Click the button below to get your instant online price quote.

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Hardcover catalogues.

Printing hardcover catalogues is an option that should be taken into account. Today this type of binding is no mystery for printers, because catalogues with this finish can be produced with relative ease, remember photo books, which widely use this kind of binding.


What is hardcover binding?


Hardcover binding consists of applying a more robust, cardboard-like finish to covers, thick enough to make them rigid so that they can stand usage and the test of time.

Hardcover binding consists of pasting a 2 mm-thick cardboard to the printed cover, which can be made of coated paper weighing no less than 150 g/m2. This is a useful tip to avoid further problems. Covers are typically printed on an offset or digital press after which the cardboard is added to get a stronger cover.


Cover binding


Once the cover has been pasted to the cardboard, the whole set is wrapped around the inner pages block, in the same way as in a perfect or a PUR binding, getting the same result but with an extra resistant cover finishing.

A casebound catalogue has a number of elements that should be taken into account when producing it:

1- Cover sheets

Are the catalogue's outer faces, which completely cover the cardboard and the inner pages block. We have to take into account that the covers' inner sides will never be printed, that is to say, covers (front and back cover) are usually printed only on the external side, the inner side being left blank... and this is due to the existence of a new element other than the covers: Endsheets.

2- Endsheets

Endsheets (or endpapers) are 2 paper sheets pasted down to the covers, usually a 90g offset paper. A casebound catalogue requires 2 sheets as endpapers. One sheet is pasted between the inside front cover and the first page of the inner pages block, and the other sheet is pasted between the last page of the inner pages block and the inside back cover. Endpapers are protective sheets that are usually left blank, although it is perfectly possible and even logical to print them with a design similar to that of the covers. Endsheets make a more resistant product, as they help to keep tight the book covers, that now are heavier due to the use of cardboard.

3- Cardboard

Cardboard used in hardcovers is the usual standard grey cardboard , and what we do with it is cutting it to the size of the book that we are going to bind as a hard cover.


Why should I bind my catalogue as a hardcover?


The reason is pretty simple: do you want your catalogue to stand usage and the test of time?

Make the book more durable, more resistant and more able to withstand the use given to the product, that's what a hardcover is for.

There is another reason, also important: the presence and quality you want your catalogue to have. Binding as a hard cover makes the product get "visual and tactile volume", it confers a sense of prestige to it and makes us keep it with more affection. Also, think about the shelf where the catalogue is going to be left... How could a book stand better on the shelf? With or without cardboard? Obviously... a hardcover catalogue makes the printed product more elegant, stylish and prestigious in every sense.

In addition, in people's customary uses and customs, there are certain types of catalogues that are traditionally hardcover bound, and if bound otherwhise the product's prestige would no longer be the same. This is what happens to companies selling luxury products and services, since the product they offer is aimed at a medium-high purchasing power audience. When offering their services and products via a magazine or catalogue, it is always better for them to use hardcover binding, as this type of binding fits much better with the service they offer: luxury product presented by a luxury binding, that is the key.


Technical aspects of hardcover catalogues


How to handle inner pages when binding in hardcover?

Casebound catalogues require a treatment of inner pages that is very similar to that of other types of binding. We need to apply the necessary bleeds to all elements reaching the page boundaries and above all, a safety margin of at least 15 mm should be left on the catalogue's side next to the spine, since this type of binding makes the reading in this area a little more difficult, and leaving a larger margin the problem disappears.

When it comes to hardcover binding, it is important to note that both design and production should be high-quality and made professionally. If they aren't, you can make your catalogue anyway, but keep in mind that since you spend money on a luxury binding, production and design should at least get to the same level.

An important aspect of the inner pages is that in hardcover binding there is a new concept, a new element, as we explained before, and that is the endpapers. Endpapers may also get designed, of course, but we have to take a number of precautions:

  • Endpapers are usually printed on uncoated offset paper. As you know covers are usually printed on coated papers, so if covers and endpapers share colous, being different papers the tones will also be different. This issue should not be a problem at the design level. There won't be big differences, but colour won't be exactly the same as the paper stock is different.
  • Endpapers must have the same size as the inner page block. And keep in mind that the distance between the design elements and the cutting lines must be large, that is, please do not place anything close to the trimming line. You should keep 10 mm at least. The reason why this is better is because when making the hardcover, in order to properly adjust covers and endpapers, sometimes it is necessary to trim the endpapers a bit, so the design elements must be kept well away from the cutting lines.
  • Another important point to keep in mind is that there are 2 endpapers, that is, we have to think 2 designs, because we have one endpaper pasted down between the inner front cover and the first page of the inner pages block, and another one that is pasted down between the inner back cover and the last page of the inner pages block.
  • And last but not least, we have to bear in mind that endpapers are like a 4-page sheet (a bi-fold) with 1 page pasted down to the front or back cover, and therefore has no design whatsoever. When designing endpapers we must remember that we just need to design 3 pages for each endpaper sheet.

Dealing with covers

Dealing with covers here is a little different compared to other products, as we have to take into account a number of parameters which we highlight below:

  • First, we must bear in mind that hardcover binding requires the cover to have a minimum bleed of 2 cm applied to all sides. This is necessary because the cardboard that confers rigidity to the cover is partially wrapped by it, therefore, if we didn't apply bleed, this wrapping could not be made.
  • Another important point to bear in mind is that the cover is going to be laminated, because it does not make sense having a luxurious product such is a hardcover catalogue and not having a luxury cover, with a shiny, glossy finish.
  • When designing the covers, we must take into account the following proportions, because hardcovers have their own peculiarities:

Hardcover catalogue 21 x 29.7 cm (DIN A4 closed size).

measurements in cm.
WIDTH x HEIGHT:
(2 + 21 + 0,3 + 0,5 + spine + 0,5 + 0,3 + 21 + 2) x (0,3 + 29,7 + 0,3).
2 = bleed.
21 = book width
0,3 = extra book width (important).
Casebound book covers are always 3 mm wider than the inner pages block.
0,5 = margin required for the binding (also important).

We hope that these general indications will help you to properly prepare your hardcover. These indications are orientative, since they depend on the bookbinder machines, but we have to say that they are quite approximate. Concepts are what really matters. When you are going to publish a hardcover catalogue, ask your printer about the measurements that your covers should have to guarantee the best work.

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