Metallized card design
The first thing you have to think about is: which metallized colour do I want for the paper?
This is most important because your card's design should agree the tone of the paper.
For example, if you choose a golden paper for your metallized cards and your design has orange and brown colors, probably this design will not stand out from the background and will look pretty bad. The same thing happens with silver and white, if you design your metallic cards with InDesign and you don't take this into account you won't be happy with the final result, so please keep this in mind when designing metallized cards.
When it comes to designing metallized cards, another important aspect is the treatment of white ink. The question you need to ask yourself is: does my design need a white base to make the design stand out more? This aspect is dealt with at a later point in this explanation. See below.
Metallized cards get this name because the substrate is indeed metallized, that is to say, paper, not the printing, which is full colour (CMYK ). If you want to apply text a metallic effect, it is as simple as making it transparent so that the background can be seen and type gets "metallized".
There are other options, such as printing with metallic inks, which are special spot colours that produce such effect when printed. The product we offer does not require special inks. In fact, printing full colour on a metallized stock is cheaper than using metallic inks on a conventional stock, so you just have to take into account what we explained before about type.
It is also important to consider the goal of your metallized cards, that is to say, what they are for. We must bear in mind that this is a high value product so, depending on what we want them for, it will not be necessary so much value, and conventional business cards will suffice. This product is designed to add value to a presentation, if it's your case that's perfect, otherwise it is not worth investing.