One of the most effective marketing actions is point-of-sale advertising.
This action consists of having graphic material in the establishment itself, such as flyers, advertising brochures... so that potential customers can gather information about the products that interest them. Posters displayed at the point of sale help to create an enveloping and captivating atmosphere so that the customer feels more motivated when purchasing a product.
Let's take an example. Suppose you go to a car dealership to find out about a particular vehicle; your current car is already starting to cause mechanical problems, is quite old and needs to be replaced. Under these conditions, you are looking for a vehicle that inspires safety, reliability ... well, you enter the dealership and experience the pleasure of seeing several of the vehicles of that brand. But, in addition, you observe in a poster that they offer advantageous financing conditions for a particular model. And in another poster you see you are given extra equipment in another model. All this by means of an attractive design.
Let's be honest. Things "come in through the eyes". Regardless of the intrinsic qualities of a particular product, visual presentation greatly influences the potential customer's perception of that product. The purpose of advertising posters is to underline and enhance this visual presence.
Advertising posters are highly recommended for car and motorcycle dealerships. They are also common at hardware stores, DIY stores an other retail stores. Even supermarkets can benefit from using posters by advertising new or on-sale products.
Let's take another example. You access your trusted shop for organic food, cosmetics and hygiene products. You discover a poster promoting cocoa cream with a 15% discount. And another poster announcing that with the purchase of 4 briks of oatmeal drink you get another brik for free. Whether or not you are a regular consumer of such products, it is obvious that your attention is driven to them. And once you've made your purchases and you are at the cash desk, you discover a new poster announcing a range of products to strengthen your body's defenses. As we are in the winter season, you turn your attention to them because they can be an effective aid to your health.
Advertising posters can also be displayed in a wide variety of places, such as at the entrance of all types of public and private establishments; or in urban facilities specially designed for this purpose. For example, posters announcing a theatre play, or the premiere of a film. Posters announcing music festivals are also common, especially during the summer season. Culture is one of the fields that most benefits from the production of advertising posters.
The world of trade fairs and social events also needs posters to make their events known to the general public.
Another type are institutional posters, such as those announcing the start of the income tax campaign, which are usually displayed in official buildings. Advertising posters announcing health-related campaigns are often displayed in outpatient clinics or hospitals.
Political posters deserve special mention. These types of posters are rampant in election campaigns and are appropriate for promoting candidates of political parties.
When printing posters, it is important to choose the most suitable places to display them.