How to print catalogues on a tight budget
Today it is essential to fine-tune costs of any advertising action.
Nowadays, not a single euro can be squandered: the difference between a campaign's success or failure lies as much in the benefits it brings as in the costs necessary for its implementation.
Adjust the print run
Adjusting the print run to the actual needs is an important factor from a cost-saving point of view and... if you make an estimate upwards or downwards... that's a pretty bad thing. If you print more catalogues than you will finally use... that is uneconomical and unecological! What are you going to do with them?
Printing a catalog in a non-standard size has its advantages: as a piece of advertising may attract more attention and your catalog will stand out from the competition, but on the other hand it will probably make it more expensive, is it really worth it? If you want to keep costs down, go for standard DIN sizes.
Once you have made your decision about colour, if you want to keep saving, stay away from special inks, and if your design allows for it, also from direct inks and varnishes. Your colour choice has a great impact on the final cost of your catalogue, whether it is going to be digital or offset printed.
If you want to save on paper, choose a standard coated paper. 90% of catalogues are printed on coated paper. Coated paper highlights the colours of your images while offset paper darkens them.
In addition, you should be aware that specialty papers are consumed much less than standard coated papers, so their production costs are higher, sometimes much higher.