Why is it better to bind my catalogue as a softcover?
One binding is really no better than the other. At a quality and durability level it is almost the same thing to have your catalogue saddle-stitched or bound as a softcover.
The key is not the product durability, but the use we want to give to our printed product.
As an online printer specializing in catalogue printing we don't consider one kind of binding as being better than other, it's more a matter of product design, which is up to the customer.
Softcover binding confer a catalogue a more elegant finish. At first glance it seems to be a higher quality product, just because it has a spine one thinks that the catalog will show more select contents. It may sound incredible, but that's the way it is, we are very much guided by what we see.
From this point of view we choose the type of binding according to what our product will mean to us. For example, you will hardly see children's stories saddle-stitched because a child is going to pay much more attention to a softbound book, as it is an interesting object.
There is also the case of company catalogues, where products and services that corporations sell are displayed. The elegance of a softcover catalogue is always superior to that of a saddle-stitched catalogue, although both types of binding are highly durable.
As we have said above, the differentiating factor is what we want to achieve with the printing of softcover catalogues.